When it comes to growing your emerging business, it’s all about leaving customers with a lasting impression. Promotional swag is one way small business owners can create that impact. It also can serve as a form of advertising and an incentive for consumers to have a connection to a brand, according a study completed by Promotional Products Association International (PPAI).
The study says promotional merchandise can make a greater impact when more thought is put into the types of products distributed. Oftentimes, gifts like a pen or a key chain can be frequently overlooked by recipients because it has little value and its very common to come by, whereas gifts like a fleece jacket or a gift card are much more appreciated and can really drive home your brand due to its high quality, according to PPAI. So, should your small business consider making this type of marketing investment?