Now that a chill is in the air, and now that the trees are saying goodbye, it feels like it is officially time to start thinking about the holidays and getting that perfect thing for the loved ones on your list. As you make your list and check it twice, we would like to suggest one piece of advice for you:
Think small, shop local.
Supporting your local small business with your holiday dollars benefits a lot of people in a lot of different ways. Consider:
- 99% of all business in the U.S. is small business
- Small businesses number almost 30 million
- Small businesses have generated 64% of new jobs since 1995
So yes, among other things, shopping at small business helps us all.
For starters, it helps entrepreneurs keep the dream alive, and that in turn helps keep a lot of people employed. Indeed, about half of all employees in the U.S. work for a small business. It’s almost impossible for you to not know at least one person who works for a small business, or is a small business owner themselves. As such, you are directly supporting your community and keeping your town growing by shopping small.
And that, among other reasons, is why Small Business Saturday is such a great thing.
For those of you who don’t know, Small Business Saturday is a fairly new post-Thanksgiving event. It is the one day a year that’s set aside specifically to support, celebrate, and pay tribute to the countless local businesses that keep our economies booming. The idea is two-fold:
- First, Small Business Saturday helps local businesses get a piece of that all-important holiday shopping dollar
- Second, it reminds people of the value of small business generally and thus encourages them to shop at local small businesses the rest of the year
If you are reading this, you probably don’t need any convincing that small business is great. But, just in case, here are just a few extra reasons why you should forego your Black Friday tradition and wait until Saturday instead:
Small Business Saturday is one of the few things both parties can agree on: In this contentious, post-election climate, finding areas of agreement between the parties is a rare thing.
Small Business Saturday is that rare thing.
Just one year after its genesis by American Express in 2010, the Senate unanimously voted to give Small Business Saturday official government recognition. Additionally, at least one elected official from every state has been vocal in their support for Small Business Saturday.
You definitely don’t see senators and governors out on the campaign trail shouting their support for Black Friday.
Small businesses are the kings and queens of customer service: Holiday shopping is not always the most pleasant experience. That is another reason why supporting Small Business Saturday is such a good idea. We all know that small businesses are the best when it comes to customer service. That level of dedication allows for a more personal shopping experience for the customer.
Small Business Saturday makes your holiday shopping a much nicer experience.
Small Business Saturday makes a difference: In 2014, about a total of $14.3 billion was spent at small businesses on Small Business Saturday, and in 2015, 95 million people went out to do their shopping that day. Let’s show how thankful we are for small business and make sure that 2016 shows the biggest turnout ever.
So yes, Small Business Saturday is a winner. Please support it, and you local small business. And if you want to know more, check out the Small Business Saturday resource page.