If you consider a business trip an inconvenience, an interruption from “real work” or an unnecessary expense, you’re not alone. With email, texting and videoconferencing available today, why would you actually pay to go see clients and vendors, right?
Not so fast, says small business expert Rhonda Abrams. “You should consider travel an invaluable investment in your small business and one of the smartest ways to build your business,” says Abrams, a business columnist for USA Today and CEO of The Planning Shop, a publisher of entrepreneurship and small business resources. “Even in our high-tech world, people still want to do business with other people.”