With the switch to smaller screens, we are seeing more and more small, local businesses embracing a new era of marketing. Indeed, we need to stay ahead of the curve and so it is no wonder that small business owners have taken careful note of the public’s preference for mobile.
Indeed, most everyone is guilty of occasionally spending a little too much time on their phones or tablets – this is why mobile marketing has become a common marketing strategy. It is impossible to keep things purely old-school anymore.
Don’t know where to start? Don’t worry, we’ve made it super easy for you:
Make sure your website is mobile friendly
With an increasing number of consumers using their mobile devices, it is imperative that you have your website prepared for this. Even if you aren’t selling any retail merchandise, your website is still the first place users will go if they need information about your business (menus, hours, locations, etc.)
We have to be where our customers are.
Stay active on social media
Social media is especially important if you are trying to reach out to Millennials – for example, 81% of Millennials go on Twitter at least once a day. Additionally, about 80% of total time spent on social media happens on mobile devices. Once you get the hang of it, social media is easy to use, and will really pay off down the road.
Create a text campaign
Text campaigns are becoming one of the more popular and successful forms of mobile marketing. Businesses use text marketing to offer promotions, sales, coupons, free trials, etc.
It’s also easy to get started. A simple “text campaign” Google search will provide you with dozens of text services you can sign up for, some more expensive than others (depending on what you’re looking for.) Some notable ones include ActiveCampaign, Mozeo, Mail Chimp, and SlickText.
Let your customers know about your text campaign, and make sure you get consent from them before adding their phone number to the subscriber list. A few good rules of thumb are to send out texts at regular hours, don’t text too much, and offer an “unsubscribe” option.
Stay on top of SEO and mobile advertising
48% of users begin mobile research with a search. An easy first step then is to include keywords in your title pages; words you know people will be searching for. This will increase the likelihood that your website gets seen.
If you want to spend money, you can buy ads that will appear at the top of search engine results. Google AdWords is an excellent service for this, and you only have to pay when a user clicks your ad.
There are many elements to optimizing your search engine results (too many to list here) so it might be wise to do a little research on your own. Google has a great SEO guide, found here: https://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf