Infographic: Online vs Offline Marketing: Where Should Businesses Invest Their Budgets?

The changing trends have made the choice between offline or online marketing more difficult. Which one deserves a greater share of your marketing budget? The following infographic by Colourgraphics presents some interesting figures and statistics which may help you decide:

Where should businesses spend their marketing budgets

Steve Strauss

Steve Strauss is the senior small business columnist at USA TODAY, the Editor-in-Chief here at Small Business Connection, a speaker and spokesperson. He can be reached at

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