Marketing
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The Rise of Social Commerce and What it Can Do For Your Business
Ever since most states shut down retail operations during the COVID-19 pandemic, many retailers turned to e-commerce to sell their…
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How to Stay Connected With Customers in Challenging Times
Very few businesses (if any) are currently operating as usual. There’s no telling when we’ll get back to anything approaching…
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What’s Your Most Valuable Marketing Material?
Back in 2015 we distinguished earned and owned media. Today we’re revisiting these core marketing concepts to help you determine…
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Making Social Media Pay Off For Your Small Business
Social media has infiltrated nearly every corner of our lives, and business is no exception. A 2017 Pew Research study…
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Why Your Small Business Needs a Social Media Strategy
Social media has been around for a while now. It has come a long way since Facebook started in 2004…
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Infographic: The Ultimate Social Media Marketing Checklist
A practical and workable list to help you easily manage all aspects of your small business’ social media marketing. Source
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Infographic: 30 Days of Social Media Content Calendar
All out of ideas on what to post on social media? Use this neat content calendar to plan and schedule…
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Best Email and eNewsletter Providers
There are a lot of email and enewsletter providers out there. So how can a small business person choose which…
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Infographic: 10 Email Marketing Dos and Donts
Follow this handy guide covering the dos and don’ts of effective email marketing, and get tips on how to drive…
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Standing Out Online: Separating Your Brand in the Digital Business World
Key Takeaways Your Brand Is the image you want customers to have of your company. Reflects the way you treat…
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