7. Plan your social media calendar in advance so you don’t get overwhelmed during your busy season
Focus on promotions, but try not to forget to include other holiday themes, such as a survey on favorite holiday songs or pictures of your “elves” (employees) hard at work.
8. Make the most of popular shopping opportunities
You can market Black Friday, Small Business Saturday, Cyber Monday, Free Shipping Day and Super Saturday by offering special promotions via email and social media.
9. Offer a service, such as free gift wrap or curbside delivery to harried customers
You can deliver their packages with a bottle of water and holiday treat.
10. Team up with a local influencer as a brand ambassador who uses or wears your product and posts on social media, tagging you
You can identify a local influencer who is willing to work with your brand, or who will use or wear your product and post on social media (make sure they tag you!). And don’t worry that you need to find a real celebrity. A local radio personality or prominent high school athlete could be a good choice to appeal to your hometown.
11. Partner with nearby businesses to host an event on Small Business Saturday or Super Saturday (the Saturday before Christmas)
You can offer refreshments, entertainment and discounts. Consider cross promoting on each other’s social media to increase reach. Try to make your store festive by printing banners and other holiday signage and offering small promotional items as gifts with purchase.
12. Drive repeat business by distributing coupons or discounts for future purchases
You might even consider entering shoppers into a raffle for a big-ticket item with every purchase.
Bonus tip: Try to promote everything above on social media…but you already knew that, didn’t you?